| University | Auckland University of Technology (AUT) |
| Subject | TOUR711: Travel and Tourism Management and Entrepreneurship |
Assessment Details:
Assessment 1: Individual essay
You are required to discuss the motivations and characteristics of global tourism entrepreneurs in an essay
Assessment 2: Preliminary Business idea Analysis
Assessment brief:
As a hypothetical entrepreneur, you are required to prepare a proposal for a new business idea. In this short report, you are expected to explain the importance of the new travel or tourism business, plan the type of ownership, analyze the product or service, evaluate the industry you will be competing in, the nature of the market, and the amount of capital needed to kick-start the venture. A well-designed business idea will be used for the business plan in
Assessment 3.
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Assessment 3: Business Plan Report
Assessment brief:
You are required to prepare a Business Plan for a Travel or Tourism company based on the business idea generated in Assessment 2. Using your chosen travel or tourism business idea, you are expected to develop a business plan detailing the establishment of a small to the medium-sized tourism business and its first year of operation. For each business decision, you are required to provide references to support your plan.
Your business plan needs to include the following key aspects:
1). Company description (location, ownership, staff)
2). Legal considerations (relevant regulations to the business)
3). Situation analysis (SWOT analysis)
4). Marketing strategy (the target market for the product/service and advertising plans)
5). Financial planning (explain the main sources of finance in the report and provide an example of a Balance Sheet and an Income Statement for the business as an appendix).
6). A summary of the Business Plan and a personal reflection of your experience as an entrepreneur.
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