A Coffee Shop Business Plan

A business plan is basically an outline of the way you are going to establish a new organization. In simple words, it is a document that consists of information about different activities that will be performed for launching a new business. If you are doing an MBA or other asset management courses in New Zealand then your teacher may ask you to write a business plan. Many students found a business plan writing to be a difficult task. If you are among students having an issue in writing a coffee shop business plan then you can take help from our NZ assignment makers.

Below is a sample coffee shop business plan which students can utilize for creating their own business plan. The sample business plan will help you in the identification of risks and advantages of opening a coffee shop or similar business in New Zealand.

Executive Summary

The interest of consumers in the coffee house industry is increasing.

The name of the café will be an Atomic coffee roaster. An organization will be located in 420c, new north road Auckland. It is basically an excellent location to open a coffee shop. A new north road is a central place where approx. 10000 shopper visits weekly.

The atomic coffee roaster will provide their customers with a friendly and comfortable environment. Atomic coffee roaster people can enjoy Quality food, services, and entertainment that too at a low cost. We are going to offer our clients a large number of varieties. At the atomic coffee hub, customers can enjoy all sorts of drinks such as soda, varieties of coffee, tea, juices, beer, and non-alcoholic beverages. We will also serve breakfast, lunch, and dinner.

Interior designing of Coffee house

At the time of interior designing of business, we will mainly concentrate on demonstrating a relaxed atmosphere. We are planning to categorize the coffee shop area into three segments. Few areas will have tables and chairs. In another area, there will be antique couches, chairs, coffee tables, bookshelves, etc. We will also install the APA system so that the music and entertainment system could be heard.  There will be a small area for social meetings. Few items will be highlighted in a menu as our specialty.

There will be light folk music during night entertainment. During a few selected nights, there will be a poetry reading. The walls of the building will be utilized as an art gallery. We will take the 3525 Square foot building on lease for establishing an Atomic coffee shop. We will select such a building for opening a coffee shop which has a proper parking facility.

The strength of the coffee shop business is that it has the ability to change with time. There is scope for growth in the coffee business. After a few years of successful business, we can covert our coffee shop in the restaurant.

The objective of the Coffeeshop

The main objective of establishing a coffee business is to earn high revenue and profit. Another key objective is to gain customer loyalty by offering them quality products and services,

Mission Statement of coffeeshop

The mission of the Atomic coffee shop is to achieve a leading position in an industry. Another mission is to capture a wide market share.

Management Team

Samantha is a business owner of Atomic Coffee roaster. She has a background in marketing within the foodservice sector. She has 10 years of experience working for a multinational advertising company. Samantha also has experience of working in a coffee shop in Auckland.

Products and Services Atomic coffee shop will offer

The three products which will be offered by Atomic coffee roasters are coffee beverages, coffee products, and pastries. Coffee beverages will be our main seller and sold by the cup in three sizes. All our beverages will be made from organic fair-trade coffee beans.

Customers

The business owner of the Atomic coffee shop is planning to target coffeeholic, music lovers, and young professionals. The coffee shop will be open until late at night. Our Long hours of operations will enable us to increase our customer base.

Market overview

The population of Auckland is 1.57 million. We estimate that the total market of Auckland which drinks coffee is 1.25 million. Business owner of Atomic coffeeshop believes that approx. 8000 people could easily have access to products or services offered by the company.

As per the survey conducted there has been a continuous increase in the consumption of coffee by people in New Zealand. It is expected that this trend will continue in the future also. Presently there are several coffee houses in Auckland. During the last three years, the number of coffee shops has risen by 20 percent.

Auckland is the fastest growing city in New Zealand. That has recently finished construction on the outskirts of the city, representing an influx of new residents 10% annually. Despite the stiff competition of coffee shops in the area, we are confident that we can take a significant market share of new customers.

Note: Students can include Pestle analysis here, for analyzing the influence of different factors on new business.

Industry analysis

According to a market survey performed, it has been found that the coffee industry is earning approx. 30 billion $ every year.

Note: Here, you can use the porters five force model for performing a complete analysis of the industry.

Marketing strategy of the Atomic coffee house

At the initial launch of the coffee house, we will have a grand celebration. We will invite Celebrities to the inauguration. The business owner of the Atomic coffee shop is planning to get broachers distributed. We will also use a social media marketing strategy for promoting our business on a large scale. New offers, combos, and discounts will be launched timely for attracting the customers.

Financial Plan

The business owner expects that the coffee shop which we are going to launch will generate $260000 revenue in its initial year of establishment. The business owner of the Atomic coffee roaster also expects to pass the breakeven point and become profitable in the second year.

Funds needed for the establishment of the coffee shop

We will use 50 percent equity capital and 50 percent debt for establishing businessman entrepreneur will make completely business investment. Approx. $150000 is the initial investment which a business owner will make. Regarding debt financing, the business owner is planning to obtain a bank loan of $100000 for five years. More amount of investment would be needed for accomplishing the objective of the business that is positive cash flow by the 4 months of operations.

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